If your personal details are listed on people-search sites and data broker databases, a data removal service can save you an enormous amount of time and frustration. Two of the most widely discussed options in 2025 are Incogni and DeleteMe (often found at JoinDeleteMe).
Both services aim to remove your personal information from data broker sites—but they do it in different ways and offer different levels of transparency, speed, and flexibility.
In this guide, we compare Incogni vs DeleteMe head-to-head and explain why many users ultimately find DeleteMyInfo™ to be a stronger overall option when speed, coverage, and human support are taken into account.
Incogni is a simple, automated data removal tool with a relatively low learning curve.
DeleteMe is a more hands-on service that emphasizes recurring reports and manual work, typically at higher price points.
DeleteMyInfo combines automation with human privacy experts, unlimited broker removals, daily monitoring, Google and custom takedowns, and transparent performance metrics—making it a compelling alternative to both.
Incogni, created by the team behind Surfshark, focuses on automated removal requests sent to a curated list of data brokers. Users authorize Incogni to act on their behalf, and the platform handles opt-out and deletion requests automatically.
Automated opt-out requests to supported brokers
Simple dashboard aimed at non-technical users
Periodic progress summaries
Legal request templates based on GDPR/CCPA-style frameworks
Easy to set up and largely hands-off
Good entry-level choice for people new to privacy tools
Typically more affordable than manual services
Minimal time investment after signup
No Google search result removal
No custom takedowns (blogs, PDFs, forum posts, etc.)
No screenshots or detailed evidence of each removal
No individual privacy expert assigned
Monitoring cycles are slower and fully automated
Broker coverage is limited to a fixed list
Best suited for users who want a low-effort, automated cleanup and are comfortable with slower, mostly automated progress.
DeleteMe is one of the more established brands in the data removal space. It emphasizes manual work, recurring privacy reports, and a higher-touch model than automated-only tools.
Data broker removals handled by internal privacy teams
Recurring privacy reports (often quarterly) showing where your data was found and removed
Coverage across a substantial list of people-search and data broker sites
Option to include more than one person on a plan (e.g., family plans)
Human team performs much of the removal work
Reports show where your information was found and which sites have been processed
Good for users who want a recognizable, established brand
Strong presence in “best data removal services” roundups
Reporting cycles are usually every few months, which slows visibility into progress
Data reappearing in between reports may go unseen for weeks or months
No unlimited broker coverage—removal is restricted to their supported list
Google search results and custom content removals are not the primary focus
Pricing is typically in the higher range for a single user compared to automated tools
Best suited for users who want recurring reports and manual work, and are willing to trade some speed and flexibility for a traditional, scheduled reporting model.
Here is a structured view of how the three services compare, including DeleteMyInfo for context.
| Feature | Incogni | DeleteMe | DeleteMyInfo™ |
|---|---|---|---|
| Primary focus | Automated broker removals | Manual broker removals with quarterly reports | Fast, unlimited removals with automation + human experts |
| Data broker coverage | Fixed list (around a couple hundred brokers) | Fixed list of supported brokers | Unlimited brokers |
| Speed to first removals | Several days | Typically within first report cycle | Under 24 hours |
| 7-day removal rate | ~40–60% | Depends on report schedule | 85% |
| 30-day removal rate | ~70–80% | Often tied to quarterly reporting | 95% |
| 60-day removal rate | ~85–90% | Improves over multiple report cycles | 99% |
| Google search removals | Not included | Limited | Included |
| Custom takedowns (blogs, PDFs, posts) | Not included | Not core focus | Unlimited custom takedowns |
| Monitoring frequency | Automated, slower cycles | Report-based (often quarterly) | Daily automated monitoring |
| Screenshots / proof | No | Reports with findings | Status updates + expert communication |
| Human privacy expert | No | Team-based, less direct | Dedicated privacy expert per customer |
| Members per plan | Typically 1 person | Single and family plans | 1, 2, 3, or up to 10 people per plan |
| Pricing (general) | Entry-level, automated pricing | Higher per-person cost for manual work | $120/year per person (1–3); as low as $90/year per person on 10-member plans (all core features included) |
This structure makes it clear that while Incogni and DeleteMe each have strengths, DeleteMyInfo’s blend of speed, unlimited coverage, monitoring, and expert support provides more complete protection, especially for multi-person households.
DeleteMyInfo is designed to solve the problems that users often encounter with both automated and manual-only services.
DeleteMyInfo focuses on speed and measurable outcomes:
First removals in under 24 hours
Around 85% of identified listings removed within 7 days
Around 95% removed within 30 days
Approximately 99% removed within 60 days
These numbers are achieved through a combination of automation and human-led follow-up.
Unlike services that cap coverage or update only monthly or quarterly:
DeleteMyInfo covers unlimited data brokers, rather than restricting removals to a fixed list.
Daily monitoring helps catch reappearances quickly, rather than waiting for the next report cycle.
Every DeleteMyInfo customer is matched with a personal privacy expert who can:
Escalate stubborn removals
Handle urgent or sensitive situations
Guide on custom takedowns
Explain progress and strategy in plain language
This hybrid approach is a key differentiator from both Incogni and DeleteMe.
Choose Incogni if:
You want a low-effort, automated service
You are mainly focused on basic data broker removals
You are comfortable with slower, fully automated progress
Choose DeleteMe if:
You like scheduled, report-driven updates
You are willing to pay more for manual privacy work
You are not in a hurry and prefer a traditional cadence of quarterly privacy reports
Choose DeleteMyInfo if:
You want fast, measurable results
You want unlimited broker coverage
You need Google removals and custom takedowns
You value daily monitoring and a personal privacy expert
You want fair per-person pricing, especially for households and groups
It depends on what you want. Incogni is generally simpler and more automated at a lower cost, while DeleteMe offers more manual work and recurring reports, often at a higher price per person.
For users who want speed, unlimited coverage, Google and custom takedowns, daily monitoring, and a personal privacy expert included from the start, DeleteMyInfo is typically the stronger overall choice.
DeleteMyInfo is built around speed, with first removals usually confirmed in under 24 hours and about 85% of identified listings removed within 7 days.
DeleteMyInfo, because its plans support multiple members (up to 10) with consistent per-person pricing and all core features included at all levels.
If budget is the main factor and you’re comfortable with fewer features and slower progress, Incogni is typically the more affordable automated option.
