🧩 Incogni: Simple, Automated, and Very Hands-Off

Incogni is basically the “set it and forget it” option in the privacy world. Built by the team behind Surfshark VPN, it’s designed for people who want to offload the work of contacting data brokers without thinking too hard about it.

You give them permission, and they send removal requests to over 200 brokers. That’s about it.

What It Gets Right:

• It’s really easy to use—no privacy expertise needed

• One of the most affordable options out there

• Sends automated takedown requests to a decent list of brokers

• Clean interface with basic progress reports

Where It Falls Short:

• Doesn’t remove anything from Google

• No custom takedown help for blogs, PDFs, or personal mentions

• No dark web monitoring

• Lacks live support or personalized assistance

• If you want more features, you’ll need their “Ironwall” plan (and good luck finding transparent info on it)

Verdict: Good for beginners who want to dip their toes into privacy without spending much—but don’t expect deep cleanup.

⚡ OneRep: Fast and Focused on Brokers (And Only Brokers)

OneRep goes a little harder than Incogni—especially when it comes to speed. Once you sign up, it instantly starts scanning the internet for your personal data, hitting 200+ people-search sites and public data brokers.

The idea? Get in fast, get it removed, and keep scanning to catch it again if it reappears.

What People Like:

• Very fast, always-on removal system

• Covers a lot of broker websites in the U.S.

• More aggressive about monitoring changes

• Affordable pricing, especially for families and small teams

What’s Missing:

• Still no Google cleanup—you’re on your own there

• No help with reputation cleanup or negative content

• No custom support for takedown requests outside of their list

• Fully automated—there’s no human touch for tricky removals

Verdict: If your only concern is people-search sites, OneRep’s a solid option. But it stops short when it comes to content cleanup, search results, or anything personal.

✅ DeleteMyInfo: The Privacy Service That Actually Covers Everything

Here’s the problem with Incogni and OneRep: both are good at one thing, but leave out a whole lot of other stuff.

That’s why people who want real privacy protection are turning to DeleteMyInfo.

Instead of limiting you to just brokers—or making you upgrade to get Google help—DeleteMyInfo includes everything upfront. No feature gates. No hidden “premium” tiers. Just full coverage, plain and simple.

What Makes It Different:

• Unlimited data broker removals

• Google search clean-up included—not extra

• Unlimited custom requests: blog posts, PDFs, cached pages, you name it

• Reputation repair help for people dealing with old or harmful content

• Dark web monitoring, so you know if your info’s floating around where it shouldn’t be

• Dedicated human support, not just automation

• Supports up to 10 people per plan

• Starts at just $120/year

“I didn’t have to figure out what level of protection I could afford. I just got all of it. Period.”

🔍 Quick Comparison: Incogni vs. OneRep vs. DeleteMyInfo

💡 Final Thoughts

• Incogni is a decent starting point—great if you’re on a budget and just want to be off broker lists.

• OneRep is faster and more thorough on brokers, but still ignores Google, dark web leaks, and anything outside its list.

• DeleteMyInfo is the only one that does it all—search engine cleanup, broker removal, custom takedowns, reputation support, and dark web monitoring—with flat pricing and no gimmicks.

In a world where your private info spreads like wildfire, the best privacy protection is the one that doesn’t hold back.

And that’s exactly what DeleteMyInfo delivers.