(And Why DeleteMyInfo Still Comes Out on Top)
If your personal information is showing up on people-search sites or getting quietly traded by data brokers, using a privacy or data-removal service is one of the most effective ways to regain control.
Two of the names you’ll see often in 2025 are Incogni and Privacy Bee. Both promise to help protect your privacy, but they take very different approaches:
Incogni focuses on simple, automated data broker removal
Privacy Bee sells itself as a broader privacy “shield” with more tools and monitoring
The real question is: Which one is actually worth paying for?
And is there a better option than both?
In this guide, we’ll compare Incogni and Privacy Bee—and show why DeleteMyInfo™ still comes out ahead for people who want fast, complete, and human-supported privacy protection.
Quick Summary
Incogni is best for people who want a budget, automated data broker removal tool and don’t need extras like Google removals or deep support.
Privacy Bee is better for people who like the idea of a privacy “ecosystem” (app monitoring, dark web alerts, etc.) and are willing to pay more for higher-tier plans.
DeleteMyInfo is the strongest option if you want everything that matters—unlimited broker removals, Google removals, custom takedowns, dark web monitoring, and human support—included from the start, without upgrades or feature gating.
What Does Incogni Offer?
Incogni, developed by the team behind Surfshark, is built around automated opt-out requests to data brokers. You authorize them to act on your behalf, and they start sending removal requests to a list of supported brokers.
It’s intentionally minimal: sign up, let it run, and check your dashboard occasionally.
Incogni Pros
Very easy to use and low effort
Affordable plans (commonly starting around $99/year)
Sends automated requests to roughly 200+ data brokers
Includes periodic reports on progress
Incogni Cons
No Google search result removals
No true custom takedown support unless you upgrade to higher tiers (where available)
No reputation repair, content-level work, or dark web monitoring
Coverage and tools are focused mainly on U.S. users
Limited flexibility for families or larger households
Best for: people who want a simple, automated data broker clean-up tool and are comfortable with slower timelines and no human expert involvement.
What About Privacy Bee?
Privacy Bee positions itself as more than just a data-removal service. It aims to function as a broader privacy platform, including:
Company opt-outs
App and account privacy scans
Browser-level privacy tools
Dark web alerts in some plans
On paper, it sounds like a comprehensive privacy “shield.”
However, many of the features people actually care about—like Google removals, deeper takedowns, and stronger reputation tools—are locked behind more expensive plans.
Privacy Bee Pros
More proactive than Incogni on paper: opt-outs, app scanning, browser tools
Offers dark web alerts
Includes Google and custom removals—but only in higher-tier plans
Appeals to users who want an “all-in-one” platform feel
Privacy Bee Cons
Heavy feature gating—the most useful tools are only available in Pro or Signature-level plans
Pricing can range from around $99 up to $799/year, depending on tier and options
Broker list and coverage details are less transparent
Interface and support quality can feel inconsistent
Harder to justify for people who mainly want fast, effective removal of their existing data
Best for: users who want a broader monitoring and app/privacy toolkit and are willing to pay for higher plans to unlock the important features.
Why DeleteMyInfo Still Comes Out on Top
Incogni and Privacy Bee both offer value—but there are clear tradeoffs:
Incogni is simpler and cheaper, but barebones
Privacy Bee is more ambitious, but locks key tools behind expensive tiers
DeleteMyInfo is designed to avoid both problems.
Instead of splitting features across multiple plans and upsells, DeleteMyInfo includes the core privacy functions people actually care about in every plan, backed by real performance metrics.
What You Get with DeleteMyInfo
Across plans, DeleteMyInfo includes:
Unlimited data broker removals
Google takedown requests for personal information
Unlimited custom takedown support (PDFs, blogs, posts, etc.)
Dark web monitoring
Do Not Contact Registry opt-outs
Human support plus automation
Coverage for 1, 2, or up to 10 people per plan
Flat pricing starting at $120/year, with discounts as more people are added
And unlike Incogni or Privacy Bee, DeleteMyInfo’s performance is tied to measurable speed and coverage numbers:
First removals usually confirmed in under 24 hours
About 85% of targeted listings removed within 7 days
Around 95% removed in 30 days
Approximately 99% removed in 60 days
DeleteMyInfo also assigns a personal privacy expert to every customer, combining automation with human oversight—something neither Incogni nor Privacy Bee truly matches.
Comparison: Incogni vs Privacy Bee vs DeleteMyInfo
You can summarize the differences like this:
| Feature | Incogni | Privacy Bee | DeleteMyInfo™ |
|---|
| Primary focus | Automated broker removal | Broader privacy “suite” | Fast, full-coverage privacy + removals |
| Data broker coverage | ~200+ brokers | Claims ~200–800+ (less transparent) | Unlimited brokers |
| Google search removals | Not included | Only in higher tiers (Pro / Signature) | Included in all plans |
| Custom takedown requests | Limited / higher tier only | Only in higher tiers | Unlimited custom takedowns included |
| Dark web monitoring | Not included | Included | Included |
| Monitoring frequency | Automated, slower cycles | Varies by tier | Daily automated monitoring |
| Human support | Email only | Varies | Personal privacy expert assigned |
| People per plan | Generally 1–5 | Up to 9 (family plan) | 1–10 depending on plan |
| Pricing (annual range) | Around $99–$359+ | Around $99–$799+ | Around $120–$900 (no feature gating) |
| Feature gating | Yes | Yes | None—core tools included from the start |
| Best for | Budget, basic broker removals | All-in-one privacy tools if you pay more | Fast, complete data removal with human support |
Which Service Should You Choose?
In 2025, privacy services should not hide their best tools behind expensive paywalls. DeleteMyInfo’s approach is simple: include the essentials and premium protections from the beginning, and deliver fast, verifiable results.
FAQ: Incogni vs Privacy Bee vs DeleteMyInfo
Is Incogni better than Privacy Bee?
It depends on what you want. Incogni is simpler and cheaper for basic data broker removals. Privacy Bee is broader but more expensive, and the most useful features are locked behind higher-tier plans.
Is DeleteMyInfo better than both Incogni and Privacy Bee?
For users who want fast removals, unlimited broker coverage, Google removals, custom takedowns, dark web monitoring, and human expert support included from day one, DeleteMyInfo is generally the stronger overall choice.
Which service is best if I only care about budget?
If price is the main factor and you are okay with slower removals and fewer features, Incogni is usually the better budget option.
Which service is best for Google removals and custom takedowns?
DeleteMyInfo includes Google takedown requests and unlimited custom takedown support in its plans. Privacy Bee only includes these capabilities at higher tiers. Incogni does not focus on Google or content-level removals.
Which service offers the fastest measurable removals?
DeleteMyInfo is designed around speed and depth: first removals in under 24 hours, around 85% of listings removed in 7 days, 95% in 30 days, and approximately 99% in 60 days, supported by daily monitoring and a personal privacy expert.
