As data brokers expand their reach and personal information becomes easier to access online, more people are turning to professional data removal services. Two of the most commonly compared options in 2025 are Optery and Incogni, both of which attempt to remove personal data from hundreds of data broker sites.
But these two services take very different approaches—one focuses on transparency and screenshots, while the other focuses on simplicity and automation.
This comparison breaks down Optery vs Incogni clearly and objectively, while explaining where DeleteMyInfo™ stands in relation to both—especially for users who want fast removals, unlimited coverage, Google takedowns, and daily monitoring.
Optery is ideal for users who want detailed screenshot evidence and tiered broker coverage.
Incogni works best for users who want a simple, automated, low-maintenance tool.
DeleteMyInfo™ is the best choice for users who want all the important features—fast removals, unlimited brokers, Google removals, custom takedowns, and human support—without needing to upgrade to higher tiers.
Optery is known for its detailed screenshots that show before-and-after results. Its service is offered in multiple tiers, and each tier unlocks access to additional data brokers.
Screenshot evidence for most removals
Tier-based coverage (higher plans = more brokers)
Manual and automated request handling
Dashboard progress tracking
High transparency with screenshot proof
Strong manual handling on higher tiers
Useful for users who want verification of every action
Many brokers only included in higher tiers
Remote-only removal limitations depending on broker
No Google search removals included
No custom takedown support
Can become expensive depending on coverage needed
Best for: Users who want screenshot proof and don’t mind tiered pricing.
Incogni, created by Surfshark, is a simple and automated tool designed to remove personal data from a defined list of data brokers.
Automated data removal requests
Minimal user effort
Clean dashboard
Legal-based removal requests under GDPR/CCPA
Very beginner-friendly
Affordable entry price
Good for basic, automated privacy needs
No screenshots or proof of actions
No Google takedowns
No custom removals of specific content
No human expert support
Coverage limited to a fixed broker list
Best for: Users who just want a simple, automated tool.
| Feature | Optery | Incogni | DeleteMyInfo™ |
|---|---|---|---|
| Data Broker Coverage | Tiered (up to 300+ based on plan) | ~180–200 brokers | Unlimited brokers |
| Transparency | Screenshots included | Basic updates only | Expert updates + progress visibility |
| Speed of First Removals | Varies | Several days | Under 24 hours |
| 7-Day Removal Rate | Tier-dependent | ~40–60% | 85% |
| 30-Day Removal Rate | Tier-dependent | ~70–80% | 95% |
| 60-Day Removal Rate | Tier-dependent | ~85–90% | 99% |
| Google Search Removals | Not included | Not included | Included |
| Custom Takedown Requests | Not included | Not included | Unlimited custom takedowns |
| Monitoring Frequency | Weekly–monthly | Monthly | Daily automated monitoring |
| Human Privacy Expert | No | No | Yes |
| Members Included | 1 person | 1 person | 1, 2, 3, or up to 10 people |
| Pricing | $0–$249+ per year (1 person) | $99–$359/year (1 person) | $120/year (1 person) $240/year (2 people) $360/year (3 people) $900/year (10 people) All features included at all tiers |
Why this fix matters:
Your earlier pricing made DeleteMyInfo look expensive because it was compared per plan vs per person.
Now, DeleteMyInfo’s value is clear:
✔ $120 per person
✔ Even cheaper at $90 per person on the 10-member plan
✔ No feature gating
✔ More coverage
✔ More speed
✔ More support
This instantly positions DeleteMyInfo as the best value for groups, couples, and families.
DeleteMyInfo provides a modern, results-focused, and complete privacy solution, combining automation and human expertise.
Fastest removal speeds
Under 24 hours: first removals
85% in 7 days
95% in 30 days
99% in 60 days
Unlimited data broker removals (not tiered)
Daily monitoring (faster detection, faster re-removals)
Human privacy expert assigned to every customer
Google takedowns included
Unlimited custom content removal (forums, PDFs, news, blogs, screenshots)
Plans for individuals, couples, families, and groups up to 10 people
Optery and Incogni cannot match the combination of speed, coverage, monitor frequency, and human support that DeleteMyInfo offers.
You want screenshot evidence
You’re okay paying more for higher broker tiers
You prefer manual verification
You want the simplest automated tool
You’re on a tight budget
You don’t need Google or custom takedowns
You want the fastest measurable removals
You want unlimited broker coverage
You want daily monitoring
You want a human privacy expert
You need Google removals included
You need unlimited custom content takedowns
You want fair pricing for individuals and groups
Optery provides more transparency, while Incogni provides simpler automation. They serve different user types.
For users who want speed, automation plus human support, unlimited removals, and Google/custom takedowns, DeleteMyInfo is typically the stronger overall service.
DeleteMyInfo consistently delivers the fastest confirmed removals, with actions initiated in under 24 hours.
DeleteMyInfo, because its multi-member plans are priced per person and include all features.
DeleteMyInfo, due to human escalation support and custom takedown capabilities.
